About Us

Is TheAwarenessStore.com a nonprofit organization?

No. TheAwarenessStore.com is a for-profit company. Sometimes customers think we’re a nonprofit, because we give a lot and offer loads of community resources on our websites and social media pages. Our owner has spent his life in charity and nonprofit work, and this is his first business. Please read more below to learn why we chose to organise as a business.

There are many benefits to us running as a business. We aim to serve our community with a range of the highest quality products and awesome customer service! These business objectives are best served by a for-profit model.

We are dedicated to supporting disease research and there are countless non-profit organisations that already exist with this purpose. If we had gone down the non-profit route we would be competing for the same grants, funds and volunteers. We felt it best to operate as a business capable of generating our own contributions for charities.

So that’s what we did. TheAwarenessStore.com competes in the marketplace as a business and because of this, we are able to achieve great results. Firstly we provide the community with high quality products to raise awareness, and secondly we raise funds for contributions.

How does TheAwarenessStore.com support Charities?

At the end of each year we donate a percentage of our net proceeds to some of the causes we support. It's hard for us to know in advance how much of a given product sale will go to charity, because costs fluctuate so much. It makes more sense to commit a percentage of total net proceeds. Our current commitment is to donate 25% of all profits made in 2024 to charity.